Most matches simply do not light when you hit them, even when it's a perfect shot... So we've all found through trial and error that most people don't really like to watch the whole shooting 5 to 15 matches process before the light... so we simply show it when it happens... But I can guarantee it doesn't take all day... nor is it even that difficult, for most of the regular "super" shot posters.
I like the above quoted statement - because it's what happens to me since I try to light a match :-)
In the meanwhile, I "killed" many boxes of strike anywhere matches while trying to light one. I confirm that even by hitting the match in 50% of the cases from 10m (33 feet) - what I think is quite good and consistence accuracy - it's more than possible that the matches don't light, even with the perfect shot just hitting the match's head. In fact I've not yet succeeded to light one so far, even if I hit the head perfectly many times (btw I use UCO Strike Anywhere Matches). And although it may be funny to watch people failing, it's getting boring after a while .... So, I like the "one-shot-a-hit" videos very much since I know how much effort, try and error might have been preceeding - it's admirable if someone does 20 or more videos shooting until "the one" results (all the admired "perfect" action scenes in cinema movies most probably needed several to many tries).